| Case Study: | Reducing call costs |
| Client: | iD (www.idinfo.com) |
| Location: | London (Kentish Town) |
Overview:
iD is ranked 5th in the Top 20 road show and Face to Face agencies in the 2003
Field Marketing League Tables. At iD we bring brands to life through live face-to-face
communications with consumers. Whoever they are. Wherever they are
On this basis, iD’s communication costs represent a large proportion of
on-going costs and came to Margolis to propose a solution
Brief:
To provide iD with a complete solution to simplify the administration and reduce
all ongoing voice communication costs including landline calls, office to mobile
calls, and mobile to mobile calls
Solution:
Margolis migrated all lines owned by iD onto our One Bill platform, by taking
over the line rental from BT (Wholesale partnership), and the LCR via CPS, and
migrated the mobile users onto our corporate scheme managing to reduce costs.
We also introduced new technology with the Quescom IP/GSM Gateway to allow the
reduction of the costs of calls to mobiles by over 50%.
The overall solution has provided iD with a One Bill solution for all their communication
costs, and more importantly total savings amounting to 39.5% against their previous
costs (Annual savings estimated at £13.5k).
In addition, the decision to introduce the Quescom solution was not only to provide
iD with substantial reduction of costs of office calls to mobiles, but also as
a strategic decision to introduce services such as e-FAX, e-SMS TXT, and VoIP.
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